CUSTOM SQUARESPACE DESIGN
Smile in Gambia
Welcome to the digital home of a local tourism company based in Africa, offering accommodation and authentic local experiences. They organize trips in Gambia and Senegal, allowing you to discover the beauty and diversity of these two incredible countries.
AN IMMERSIVE ONLINE EXPERIENCE CAPTURING THE ESSENCE OF AN AUTHENTIC GUEST HOUSE IN GAMBIA, SHOWCASING LOCAL LIFE AND CULTURE
I crafted a dynamic website to highlight the client’s local accommodations and authentic experiences in Gambia and Senegal. By blending vibrant visuals with seamless navigation, the design captures the essence of these unique destinations, showcasing their rich beauty and cultural diversity. The design provides an engaging experience that invites visitors to explore and connect with the offerings, strengthening the brand and attracting potential travelers seeking immersive experiences in these incredible countries.
SUMMARY OF PROJECT
This project brought to life a captivating platform that highlights client’s local accommodations and authentic experiences in Gambia and Senegal. This Squarespace website, seamlessly optimized for both mobile and desktop, showcases the rich beauty and cultural diversity of these two incredible countries. Featuring stunning visuals and intuitive navigation, it offers an immersive experience that invites visitors to explore unique offerings. Key elements include an integrated booking system, dedicated sections for inquiries, and easy access to explore accommodations. With a perfect blend of engaging content, sleek design, and user-friendly functionality, the website enhances the brand's presence, drawing in potential travelers and providing a memorable digital experience across all devices.
SMILE IN GAMBIA
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DESIGN
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DESIGN FEATURES
Brand Identity— crafting a cohesive and visually striking brand identity by defining colours, fonts, and copy for a unified and impactful aesthetic.
Imagery Implementation— enhancing the visual storytelling by incorporating the imagery to build a cohesive and captivating photography portfolio website.
Strategic Custom Web Design—featuring 12 essential pages (Home, About, Volunteer, Travel Stories, Accommodation, Excursions in Gambia, Excursions in Senegal, Raodtrip from Poland to Gambia, Donation, Travel Information, Payments Guide, Booking, and Contact pages).
Custom CSS— fine-tuning and adjusting the website design for a fully personalized experience that reflects unique branding.
Portfolio Galleries — showcasing 4 dedicated portfolio pages featuring over 90 meticulously curated galleries of stunning photoshoots.
Bonus Pages— including a custom Terms & Conditions, Privacy Policy, Cookie Policy, 404-error page, and/or Thank You page.
Hassle-Free Content Submission— via a personalized Client Portal for clear, organized, and seamless collaboration.
Mobile-Responsive Design— ensuring their website looks great and performs flawlessly on all devices and screens.
Essential SEO Optimization— to let search engines easily crawl and index their pages, driving more website traffic.
Google Search Console Submission— to properly index all pages, monitor ongoing SEO, track traffic, identify issues, and measure improvements.
Social-Media Integration— seamlessly displaying their Instagram feeds to encourage visitor engagement.
Email Marketing Integration— setting up a newsletter to engage the audience, keep them informed, and drive conversions with targeted email campaigns.
Appointment Booking Integration— to seamlessly schedule a free call to discuss accommodation, excursions, and booking details,
Contact Form Integration— streamlining communication by providing an intuitive way for visitors to submit inquiries and connect effortlessly.
Client Testimonial Form Integration— facilitating easy submission of client feedback and testimonials, allowing them to share their experiences effortlessly.
Domain Connection— setting up and connecting a domain, ensuring a smooth and hassle-free website launch.
HASSLE-FREE PROCESS
Resulting in a striking custom-build Squarespace website, uniquely designed to the Client’s needs.
Stage 1. Onboarding
DISCOVERY CALL
A relaxed chat to explore the Client’s vision, goals, and preferences.
PROJECT PROPOSAL
A comprehensive outline of the features, functionalities, and goals.
CONTENT SUBMISSION
Gathering imagery and texts needed to bring the website to life.
STRATEGY CALL
A kick-off call to ensure everything aligns perfectly before the build.
Stage 2. Development
INITIAL BUILD
Creating a strong foundation of the website with a compelling design.
1ST FEEDBACK ROUND
Feedback on the initial website design through interactive software.
WIDER WEBSITE BUILD
Integrating all the content, features, and a smooth, responsive design.
2ND FEEDBACK ROUND
Final feedback and adjustments to ensure the website is launch-ready.
Stage 3. Development
SEO OPTIMIZATION
Enhancing structure and content to boost rankings and attract audience.
OFFICIAL LAUNCH
Unveiling the website to the world, ensuring an exciting launch.
VIDEO TRAINING
Empowering confident management of the website's features.
30-DAY SUPPORT
30 days of email support to ensure the website runs smoothly.
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