CUSTOM SQUARESPACE DESIGN

CalmaStay

Welcome to the digital home of CalmaStay, an award-winning retreat located in Yucca Valley, just minutes from Joshua Tree National Park and Pioneer Town. Recognized as the Best High-Performance Home of 2025, this newly built getaway combines relaxation, sustainability, and comfort. Featuring breathtaking desert views, a hot tub, and a private sauna, CalmaStay offers a serene and luxurious escape in the heart of the desert.

IMMERSIVE ONLINE EXPERIENCE HIGHLIGHTING LUXURY, TRANQUILITY, AND THE STUNNING DESERT ESCAPE

I designed a captivating website for CalmaStay, emphasizing its luxurious desert retreat and breathtaking surroundings in Yucca Valley. By combining stunning visuals with intuitive navigation, the design showcases the serene beauty, sustainability, and comfort of the property. The user experience invites visitors to explore the tranquil escape, highlighting its unique features like panoramic views, private sauna, and hot tub, while reinforcing the brand’s commitment to relaxation and environmental harmony. The site effectively attracts those seeking an upscale, peaceful getaway in the heart of the desert.

SUMMARY OF PROJECT

This project brought to life a visually striking platform for CalmaStay, showcasing its luxurious desert retreat in Yucca Valley. The website, built on Squarespace and optimized for both mobile and desktop, highlights the stunning desert landscapes, sustainable design, and unique offerings of the property. Featuring vibrant imagery and seamless navigation, it offers visitors an immersive experience to explore the retreat’s amenities, including private saunas, hot tubs, and panoramic views. I integrated a real-time Airbnb calendar and review widget, allowing users to easily check availability and read guest feedback. With a blend of engaging content, sleek design, and smooth functionality, the website enhances CalmaStay’s brand presence and attracts potential guests seeking a peaceful desert escape.

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DESIGN FEATURES

Brand Identity— crafting a cohesive and visually striking brand identity by defining colours, fonts, and copy for a unified and impactful aesthetic.

Imagery Implementation— enhancing the visual storytelling by incorporating the imagery to build a cohesive and captivating photography portfolio website.

Strategic Custom Web Design—featuring 18 essential pages (Home, Our Story, Connect, Gallery, Photoshoots, Returning?, Book Your Stay, Exclusive Guest Portal, and its 10 private pages).

Guest Portal Creation—offering a secure, access-protected portal for guests, allowing them to easily view accommodation details, and access important information throughout their stay.

Custom CSS— fine-tuning and adjusting the website design for a fully personalized experience that reflects unique branding.

Portfolio Galleries — showcasing 4 dedicated portfolio pages featuring over 90 meticulously curated galleries of stunning photoshoots.

Bonus Pages— including a custom Terms & Conditions, Privacy Policy, Cookie Policy, 404-error page, and/or Instagram Links page.

Hassle-Free Content Submission— via a personalized Client Portal for clear, organized, and seamless collaboration.

Mobile-Responsive Design— ensuring their website looks great and performs flawlessly on all devices and screens.

Essential SEO Optimization— to let search engines easily crawl and index their pages, driving more website traffic.

Google Search Console Submission— to properly index all pages, monitor ongoing SEO, track traffic, identify issues, and measure improvements.

Social-Media Feed Integration— displaying Client’s Instagram feeds to encourage visitor engagement.

Email Marketing Integration— setting up a newsletter to engage the audience, keep them informed, and drive conversions with targeted email campaigns.

Airbnb Calendar Widget Integration— displaying the availability of the property on Airbnb, providing real-time updates on booking availability directly on the website

Contact Form Integration— streamlining communication by providing an intuitive way for visitors to submit inquiries and connect effortlessly.

AirBnb Reviews Widget Integration— automatically displaying client feedback and testimonials from the Client's AirBnb profile

Domain Connection— setting up and connecting a domain, ensuring a smooth and hassle-free website launch.

HASSLE-FREE PROCESS

Resulting in a striking custom-build Squarespace website, uniquely designed to the Client’s needs.

Stage 1. Onboarding

DISCOVERY CALL

A relaxed chat to explore the Client’s vision, goals, and preferences.

PROJECT PROPOSAL

A comprehensive outline of the features, functionalities, and goals.

CONTENT SUBMISSION

Gathering imagery and texts needed to bring the website to life.

STRATEGY CALL

A kick-off call to ensure everything aligns perfectly before the build.

Stage 2. Development

INITIAL BUILD

Creating a strong foundation of the website with a compelling design.

1ST FEEDBACK ROUND

Feedback on the initial website design through interactive software.

WIDER WEBSITE BUILD

Integrating all the content, features, and a smooth, responsive design.

2ND FEEDBACK ROUND

Final feedback and adjustments to ensure the website is launch-ready.

Stage 3. Development

SEO OPTIMIZATION

Enhancing structure and content to boost rankings and attract audience.

OFFICIAL LAUNCH

Unveiling the website to the world, ensuring an exciting launch.

VIDEO TRAINING

Empowering confident management of the website's features.

30-DAY SUPPORT

30 days of email support to ensure the website runs smoothly.

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