How to Add a Favicon to Your Squarespace 7.1 Site: A 5-Step Guide + 8 Benefits of Using Favicons [2024]

A favicon is a small but powerful element of your website's identity. It appears as a tiny icon in browser tabs, bookmarks, and history lists, making your Squarespace 7.1 site easily recognizable and enhancing the overall user experience.

In this guide, I will walk you through the simple process of adding a favicon to your Squarespace 7.1 site in five easy steps. From preparing your favicon file to uploading and saving your changes, you will learn how to ensure your site stands out visually.

Beyond the technical steps, we will also explore the eight key benefits of adding a favicon to your Squarespace site, including enhanced brand recognition, improved user experience, and a more professional site appearance.

Step 1: Prepare your Favicon Image

Create or choose a favicon image that is clear and recognizable. For best results, use a .png file for your favicon, as .ico files are not supported. Keep the file size under 100 KB and use dimensions between 100px × 100px and 300px × 300px, though it will display at 16px × 16px in the browser tab.

For search engines like Google, which prefer sizes in multiples of 48px (such as 48x48px or 96x96px), check their guidelines to ensure proper display in search results.

Step 2: Access the Squarespace Settings Menu

Begin by logging into your Squarespace account and selecting your website.

Next, scroll down and on the bottom left side of the menu, click the “Settings“ icon.

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Find the “Website” tab, and click on the “Favicon” option to proceed.

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Step 3: Upload your Favicon to Squarespace

In the “Favicon” section, click the “Add a Favicon” button to upload your icon from your computer.

For optimal clarity in the limited space of the browser tab, it's advisable to use a simplified version of your logo.

Next, save your changes to apply the favicon to your site.

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Step 4: Upload a Dark Mode Favicon (Optional)

If you want your favicon to look great in both light and dark modes, you can upload a "Dark Mode" version of your favicon.

After uploading your main favicon, you will see an option to add a Dark Mode favicon. Click this option to upload an alternate version that will be displayed when users are viewing your site in dark mode. This ensures that your icon remains visible and easy to read regardless of the user's browser theme. If your main icon uses a bright or distinctive brand color, you may not need a separate Dark Mode version. However, for better visibility in all conditions, adding one can enhance your site's appearance.

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Step 5: Save and preview your changes

After uploading your favicon and any optional Dark Mode version, click “Save” in the top right corner of the menu to apply your changes. Then, open your site in a new tab to check that your new icon appears as expected.

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Keep in mind that updates may take up to 48 hours.

Once you see your new favicon on your Squarespace 7.1 website, you’ve successfully completed the setup.

BONUS!

Here are 8 Benefits of Adding a Favicon to Your Squarespace 7.1 Website:

Enhanced Brand Recognition

A favicon reinforces your brand identity by making your Squarespace website’s icon instantly recognizable in browser tabs, bookmarks, and history lists.

Improved User Experience

It helps users easily locate and identify your Squarespace website among multiple open tabs, improving overall navigation and usability.

Professional Appearance

A well-designed favicon adds a touch of professionalism and attention to detail, contributing to a polished and cohesive brand image.

Increased Visibility

Favicons contribute to better visibility in browser tabs and bookmark lists, making it easier for users to find and return to your Squarespace site.

Consistency Across Platforms

Using a favicon ensures consistent branding across different platforms and devices, as it appears in various contexts like mobile browsers and desktop applications.

Enhanced Trust and Credibility

A favicon signals that your Squarespace site is established and thoughtfully designed, which can increase user trust and credibility.

Search Engine Recognition

While not a direct ranking factor, having a favicon can improve user experience on search engine results pages where favicons are displayed alongside search results.

Visual Appeal

A favicon adds a visual element to your Squarespace site’s browser tab, making it stand out and potentially attracting more clicks from users.